The Billboard Music Awards are, along with the Grammys, among the biggest annual happenings within the music industry–and this year, social entrepreneur Sarah Ehrlich will play a role in the proceedings. Ehrlich and her company, Ashieda, are poised to sponsor a special “gifting lounge,” to be held backstage at this year’s awards. The 2013 Billboard Music Awards are to be held in Las Vegas, Nevada, with festivities running from May 17 through May 19.
“This is a great opportunity to showcase our product on a big stage, and to receive feedback from some celebrities and public figures,” says Ehrlich, in a new statement to the press. “We are happy to participate in this marketing opportunity”
At the Awards, the Beauty Nectar product, made and marketed by Ashieda, will be on full display, serving as a sponsor for a special backstage “gifting lounge.” At the 2013 Billboard Music Awards Gifting Lounge Presented by Kari Feinstein PR, the presenters, performers, and award winners will all receive a one-month supply of the clinically proven, effective, doctor-recommended, all natural anti-aging collagen drink, Beauty Nectar by Ashieda.
Among these major musical figures and popular celebrities are such presenters as Cee Lo Green, Jenny McCarthy, Gabriel Mann, Stana Katic, Alyssa Milano, Kelly Rowland, Hayden Panetierre, Chloe Mortez, Shania Twain, and Kid Rock. The performers at the Billboard Music Awards, meanwhile, include Prince, Justin Bieber, The Band Perry, Ke$ha, Miguel, Taylor Swift, Bruno Mars, Selena Gomez, Chris Brown, Nicki Minaj, Lil’ Wayne, Pitbull, Christina Aguilera, Ed Sheeran, David Guetta, and country music newcomer Kacey Musgraves.
As these celebrities and musicians file through the backstage area of the awards, they will walk through the Gifting Lounge–not only sampling Beauty Nectar by Ashieda, but also having their photos taken.
This is a big deal, and not just because of the publicity for Ehrlich’s company. In addition to its health and beauty offerings, Ashieda is also a socially responsible organization that is widely heralded for its galvanizing work in the service of helping orphaned children. Indeed, in addition to her work with the social enterprise, Sarah Ehrlich is also the founder of Help for Orphans International.
“This is another reason why the chance to sponsor this gifting lounge is so important–because it gives us a chance to talk with these celebrities about the issues surrounding the many orphaned children around the world,” Ehrlich comments. Indeed, through her work with Ashieda and through Help for Orphans International, the lives of orphaned children have been changed and improved, throughout Africa, Asia, and Central America.
Ashieda’s involvement with the Billboard Music Awards backstage gifting suite presents an important opportunity for the company to share its products and its cause with some of the music industry’s brightest and most influential members. “We are happy to have the opportunity to market our social enterprise Ashieda and our collagen drink Beauty Nectar at this celebration of the recording industry,” Sarah Ehrlich notes.